CREtech came to us with the idea of building a streaming platform customized to the commercial real estate technology industry. The goal was to have ample content for their users to supplement their prominent trade show events.
over the course of two years we produced over 550 videos to create a comprehensive media library including two episodic series, branded content and event content for CREtech+.
This included developing a programming format, graphics package, distribution calendar, creative copy and naming system, thumbnail creative, uploads, and managing the backend of the streaming platform. Additionally we handled all media production on-site at the flagship NYC event, and post production for the satellite events.