The SOS triathlon is an adventure triathlon steeped deeply in history and tradition. It’s been a great honor to document the event over the years and bring their stories to the world.
The SOS wanted to entice the next generation of adventure and endurance athletes to compete in the race, to rightly establish the sos name in endurance racing history, and to build a high quality media archive to promote future events. we created a multimedia campaign including new distribution strategies to bring these goals to life.
